Miami Real
Estate Case
I turned a high-ticket property advertiser from a lead factory into a buyer-qualification machine — and hit a 10,000% ROAS on attributed sales.
A premium property advertiser selling to the world
A real-estate company selling premium residences, off-plan developments, investment units and luxury villas in Miami to a global audience — investors, expats, HNW individuals and relocation buyers.
- Premium residential & off-plan developments
- Luxury apartments, villas & investment units
- Relocation & consultation-based property support
Cheap leads were not the goal
A $10 lead with no budget is more expensive than a $100 lead who can actually buy a $600,000 property. The growth problem was never lead volume — it was quality, qualification and sales-readiness.
The funnel was attracting too much noise
Not more leads.
Better buyers.
The brief was to build a full-funnel international acquisition system — one that attracts serious buyers, qualifies budget and timeline, separates investors from relocation buyers, and connects every campaign to real CRM movement.
Every channel had a job
Six paid sources, each mapped to a different buyer logic — and each contributing a different slice of the qualified pipeline.
Search captured buyers already looking — "buy property in Miami", "off-plan properties", "villas for sale". The warmest leads at the lowest cost after launching the top-5 campaigns.
Added as a premium source: older, higher-income users, business audiences and desktop investors. Lower volume, but strong quality — expanded to 4 new campaigns after launch.
Drove volume, retargeting and rapid creative testing across investment benefits, community lifestyle, luxury visuals and buyer guides — scaling whatever resonated.
Reached founders, executives, business owners and corporate decision-makers with consultative offers — a high-trust entry point for high-ticket buyers.
We split search intent into four groups — each with its own landing page and CTA.
"buy apartment in Miami", "Miami property for sale"
"Miami property investment", "rental yield Miami"
"branded residences Miami", "luxury villas Miami"
"how to buy property in Miami as a foreigner"
The same property, five buying stories
Investors, relocation buyers, waterfront dreamers and discreet HNW clients don't respond to the same page. Each angle got its own landing page, headline, offer and CTA — so the right story met the right buyer.
One home, told like an edition
The highest-intent buyers got a slow, editorial single-estate page — architecture, provenance, frontage, disposition — presented by appointment. Fewer clicks, but the warmest conversations.
Inside the ad accounts
Every number in this case traces back to a live dashboard — real ad accounts, real analytics, real reports. Here's what the engine looked like from the inside.
From first click to
property reservation
We reduced friction without removing qualification
Long single forms were replaced with a multi-step flow that felt effortless but still scored every buyer.
- Shorter first-step forms, multi-step qualification
- Budget ranges, purchase timeline & investment goal
- WhatsApp / phone / email preference
- Developer & project trust signals, message match
An AI-supported workflow analyzed budget, intent, country, timeline and previous touchpoints to prioritize the leads most likely to convert — so the sales team focused on what actually moved.
The real metric was never form submissions — it was movement through the buying journey.
One report, every channel
Spend, leads, qualification and sales — reconciled to CRM every month, so the client always saw the full picture, not platform vanity metrics.
From lead generation to buyer qualification
- Campaigns optimized for cost-per-lead
- Buyer segments were mixed together
- Landing pages were too generic
- Sales had to manually filter leads
- Platforms couldn't see real sales progress
- Campaigns optimized for serious buyers
- Audiences segmented by motivation
- 45+ landing pages matched to intent
- CRM lead scoring prioritized buyers
- Offline conversions informed optimization
High-ticket real estate doesn't need more leads. It needs better buyers.
Premium performance marketing depends on much more than traffic. The winning system connected paid media, audience segmentation, country-specific messaging, intent-matched landing pages, CRM qualification, sales feedback and long-term nurturing — marketing with proof, not noise.
Let's build your buyer engine
I'm Darya — a growth marketer building full-funnel acquisition systems for high-ticket businesses. If you sell something expensive to a global audience, let's turn your traffic into buyers.
Send me "AUDIT" and let's take a look.